The one question I've been asked more than any other is: "How do I do it?" In June of 2007, I showed the world. To capitalize on the excitement and energy of the NBA Finals in Cleveland, I created a unique piece of original artwork: an Etch A Sketch of Lebron James. While creating the piece, I captured my work on video, and posted it on youtube. My father wrote the music in the video and the song was eventually used by the team as an intro to their weekly TV show on Fox Sports. I also designed T-shirts to go along with the video, which became a popular item in the Cavs team shop.
Within one week, the video had one million views.
It was a featured video on YouTube, SI.com and truhoop.com, and it was showcased on the ABC TV series, "I-Caught". It was also named by 20/20 as "One of the Top Viral Videos of 2007" and was up for 2007 Best Sports Video in the second annual YouTube Awards.
